Black Friday: More Than Deals - It's a Masterclass in Brand Positioning
November 28th, 2025, is the most anticipated day of consumer spending this year. Black Friday is the name for the Friday after Thanksgiving, marking the start of discounted shopping and the holiday season. Although the tradition began in the United States, it has become a global shopping event in over 50 countries. Companies all over the world take advantage of this day as it’s a huge opportunity to increase sales, brand awareness, and move excess inventory. Due to an increase in consumer...