If you’re in your 20s and have access to social media, chances are you’ve already heard of the so-called “celebrity brands” such as Rhode, Rare Beauty, Skims, Kylie Cosmetics and Chamberlain Coffee. It sometimes feels like each month another celebrity comes up with a spirit, skincare, fashion or beauty brand. This phenomenon has not gone unnoticed, and Nikki Glaser even said during her Oscars Ceremony speech: “If you lose tonight, keep in mind that the point of making art is not to win an...