In its purest form, marketing is the privileged tool used by firms to shape how people perceive their brands. Brand image and reputation are fundamental to attracting and retaining customers, by building trust and credibility over the long run. Martina Strazzer, the young CEO of Amabile , has always been perfectly conscious of these principles, to the point that her jewellery brand, born in 2020 with limited resources and in her own bedroom, quickly grew to generate almost 10 million euros in...

After 25 long years, the iconic Nokia 3210 has finally made the long-awaited comeback. This past summer, the brand has officially...