A sunset over a Californian desert, carefully curated boho outfits, the most anticipated performers, and many, MANY, Instagram posts — Coachella is one of the world's biggest music festivals, anticipated not only by those attending but also by spectators around the world, watching it unfold online with increasing FOMO. The festival is an exclusive experience, and a source of social validation for those lucky enough to enjoy it. Brands get that, which is why Coachella has become the setting...

On March 14th, futurist Amy Webb took to the stage of SXSW, one of the world's biggest innovation events, to present the long awaited 2026 Emerging Tech Trend Report. Instead of her usual presentation, she walked on stage clad in a black cloak, announcing the death of the trend report. The event became a funeral with over-the-top theatrics, complete with a memorial video, flowers, and even a band, as Webb declared that trends were no longer reliable sources for companies to plan long-term...