Earlier this year, the fashion world underwent several design and creative transformations, one of the most debated changes being the appointment of Demna Gvasalia as a new creative director for Gucci. Previously working at Balenciaga (and even earlier Vetements), the debut of Gvasalia caused a sensation for the Italian-heritage brand’s audience. His past work was characterised by futuristic, neapolitic silhouettes and disruptive streetwear with big logos and unconventional designs. Gucci’s...

On September 11, 2025, Odd Muse, the London-based fashion label redefining attainable luxury, partnered with Bentley Motors for an exclusive activation during New York Fashion Week. The collaboration took place outside the Odd Muse flagship at 55 Mercer Street, transforming the storefront into a Bentley Booth that seamlessly merged high fashion with high performance. From 12:00 PM to 4:30 PM, attendees were invited to experience a unique blend of style and sophistication. Guests could step...