After four years, the Winter Olympics resumed on February 6, 2026, in Cortina d'Ampezzo and Milan. It will be the fourth Olympic Games hosted by Italy, following those in Turin in 2006, Cortina d'Ampezzo in 1956, and Rome in 1960. At the Olympics, each national team is dressed in different brands. Over the years, besides athletic competition, the Olympic period has also become a contest among powerful global brands. By creating merchandise for national teams, brands have the

November 28th, 2025, is the most anticipated day of consumer spending this year. Black Friday is the name for the Friday after Thanksgiving, marking the start of discounted shopping and the holiday season. Although the tradition began in the United States, it has become a global shopping event in over 50 countries. Companies all over the world take advantage of this day as it’s a huge opportunity to increase sales, brand awareness, and move excess inventory. Due to an increas

Earlier this year, the fashion world underwent several design and creative transformations, one of the most debated changes being the appointment of Demna Gvasalia as a new creative director for Gucci. Previously working at Balenciaga (and even earlier Vetements), the debut of Gvasalia caused a sensation for the Italian-heritage brand’s audience. His past work was characterised by futuristic, neapolitic silhouettes and disruptive streetwear with big logos and unconventional d