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Flavia Lo Giudice
Nov 27, 20243 min read
THE NOSTALGIA STRATEGY: NOKIA 3210 CONTROVERSIAL COMEBACK
After 25 long years, the iconic Nokia 3210 has finally made the long-awaited comeback. This past summer, the brand has officially...
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Rosa Domenica Colucci
Dec 9, 20232 min read
Spotify Wrapped: One Of The Most Viral Marketing Strategies
What is the awaited event at the end of the year that excites everyone and invades social media platforms for several days? No, it’s not...
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Jan Jakub Biegala
Nov 20, 20232 min read
Burberry at London Fashion Week: How should luxury balance exclusivity with accessibility?
Copyright: Burberry The challenge for luxury brands, more than ever, is to balance their exclusivity - key to gaining aspirational...
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