Most companies spend their marketing budgets trying to be liked. Novig, a small prediction-market app, appears to have tried something riskier and possibly smarter: getting people angry. An ad built to be noticed The company's new one-minute spot stars actress Sydney Sweeney, almost entirely unclothed, posing with sports equipment. Footballs, a basketball hoop and hockey gear do most of the work her wardrobe normally would. The pitch itself is almost wholesome by comparison.

Fashion's biggest night out The Met Gala, apart from being a fundraising event for the Metropolitan Museum of Art in New York City, is an opportunity for brands to boost their image and designers to showcase their artistic abilities. Held every year on the first Monday in May, the gala this year was hosted on May 4th. The evening’s dress code was decided as “Fashion is Art”. Celebrities served as blank canvas themselves, letting designers display their understanding of fashio

Picture this: NASA's Artemis II is livestreaming, four minutes away from breaking Apollo 13's distance record of 248,655 miles from Earth and right on time, a jar of Nutella drifts into frame. Social media exploded. Feeds everywhere were flooded with memes and comment sections blowing up. Everyone's first thought was "How much did Nutella pay for this?". Yet Ferrero never paid a single dime, the cameo was purely accidental which is exactly what put it in the spotlight. They m