November 28th, 2025, is the most anticipated day of consumer spending this year. Black Friday is the name for the Friday after Thanksgiving, marking the start of discounted shopping and the holiday season. Although the tradition began in the United States, it has become a global shopping event in over 50 countries. Companies all over the world take advantage of this day as it’s a huge opportunity to increase sales, brand awareness, and move excess inventory. Due to an increas

Earlier this year, the fashion world underwent several design and creative transformations, one of the most debated changes being the appointment of Demna Gvasalia as a new creative director for Gucci. Previously working at Balenciaga (and even earlier Vetements), the debut of Gvasalia caused a sensation for the Italian-heritage brand’s audience. His past work was characterised by futuristic, neapolitic silhouettes and disruptive streetwear with big logos and unconventional d

In May 2025, Crocs introduced its resplendent new collaboration with Swarovski, a limited-edition collection that has melded the comfort and practicality of Crocs with the glamour of Swarovski's crystals. The partnership celebrates contrast: everyday form meeting luxury function and transforming casual footwear into a statement of confidence and sparkle.The campaign was shot with an art-driven approach, focusing on sophisticated lighting and a dreamlike aesthetic that present