On March 14th, futurist Amy Webb took to the stage of SXSW, one of the world's biggest innovation events, to present the long awaited 2026 Emerging Tech Trend Report. Instead of her usual presentation, she walked on stage clad in a black cloak, announcing the death of the trend report. The event became a funeral with over-the-top theatrics, complete with a memorial video, flowers, and even a band, as Webb declared that  trends were no longer reliable sources for companies to

If you’re in your 20s and have access to social media, chances are you’ve already heard of the so-called “celebrity brands” such as Rhode, Rare Beauty, Skims, Kylie Cosmetics and Chamberlain Coffee. It sometimes feels like each month another celebrity comes up with a spirit, skincare, fashion or beauty brand. This phenomenon has not gone unnoticed, and Nikki Glaser even said during her Oscars Ceremony speech: “If you lose tonight, keep in mind that the point of making art is

In 1865, a British economist named William Stanley Jevons noticed something strange. As steam engines became more efficient, Britain didn't use less coal. It used dramatically more. Better technology lowered the cost of energy, which created so many new uses for it that total consumption exploded. It became known as the Jevons Paradox: efficiency doesn't reduce demand. It multiplies it. I've been thinking about this a lot lately, because I think it's the most important idea