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Odd Muse Meets Bentley at New York Fashion Week
On September 11, 2025, Odd Muse, the London-based fashion label redefining attainable luxury, partnered with Bentley Motors for an exclusive activation during New York Fashion Week. The collaboration took place outside the Odd Muse flagship at 55 Mercer Street, transforming the storefront into a Bentley Booth that seamlessly merged high fashion with high performance. From 12:00 PM to 4:30 PM, attendees were invited to experience a unique blend of style and sophistication. Gue
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When you think of marketing, you probably imagine flashy ads, influencer shoutouts, or expensive campaigns. But here’s the twist: some of...
American Eagle X Sydney Sweeney: When great "Jeans" make the headlines
In July 2025, American Eagle launched its bold campaign “Sydney Sweeney Has Great Jeans” , starring actress Sydney Sweeney alongside NFL...
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Burberry at London Fashion Week: How should luxury balance exclusivity with accessibility?
Copyright: Burberry The challenge for luxury brands, more than ever, is to balance their exclusivity - key to gaining aspirational...
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In September 2022, former creative director of Bottega Venetta, Daniel Lee was back in the fashion world. This time as Chief Creative...
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Is Influencer Marketing Dead?
Influencer marketing is, without a doubt, a powerful tool: relying on keen and enthusiastic influencers’ audiences can be extremely...
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