Odd Muse Meets Bentley at New York Fashion Week

On September 11, 2025, Odd Muse, the London-based fashion label redefining attainable luxury, partnered with Bentley Motors for an exclusive activation during New York Fashion Week. The collaboration took place outside the Odd Muse flagship at 55 Mercer Street, transforming the storefront into a Bentley Booth that seamlessly merged high fashion with high performance.

From 12:00 PM to 4:30 PM, attendees were invited to experience a unique blend of style and sophistication. Guests could step inside a Bentley Continental GTC for a Polaroid photo opportunity and enter contests to win coveted prizes, including a $1,000 Odd Muse gift card and a trip to London for the opening of Odd Muse’s new store.

The partnership symbolized more than an event; it marked Odd Muse’s bold entrance into the luxury conversation. By aligning with Bentley, a brand synonymous with timeless craftsmanship and prestige, Odd Muse reinforced its mission to bridge the gap between aspirational fashion and accessibility. The activation resonated with Odd Muse’s growing community, offering them a taste of luxury while celebrating their role in the brand’s journey.

For Odd Muse, the collaboration was both strategic and symbolic. Standing alongside an automotive icon like Bentley positioned the brand in a new echelon of luxury, while still remaining true to its ethos of empowering its audience with elegance that feels within reach. More than just a Fashion Week highlight, the event demonstrated how thoughtful partnerships can elevate a young brand’s status while deepening its connection with its supporters.

With Bentley in the driver’s seat and Odd Muse redefining the passenger experience, this collaboration set the tone for a new era of luxury—one where heritage meets innovation, and aspiration meets accessibility.