Earlier this year, the fashion world underwent several design and creative transformations, one of the most debated changes being the appointment of Demna Gvasalia as a new creative director for Gucci. Previously working at Balenciaga (and even earlier Vetements), the debut of Gvasalia caused a sensation for the Italian-heritage brand’s audience. His past work was characterised by futuristic, neapolitic silhouettes and disruptive streetwear with big logos and unconventional d

In May 2025, Crocs introduced its resplendent new collaboration with Swarovski, a limited-edition collection that has melded the comfort and practicality of Crocs with the glamour of Swarovski's crystals. The partnership celebrates contrast: everyday form meeting luxury function and transforming casual footwear into a statement of confidence and sparkle.The campaign was shot with an art-driven approach, focusing on sophisticated lighting and a dreamlike aesthetic that present

In today’s ultra-complex media landscape, capturing viewer attention is mandatory for any effective advertising campaign as discussed in Marketing Week, “Attention is advertising’s currency”. With content proliferating, attention has become a scarce resource and thus a strategic asset. According to research in the broader “attention economy,” firms must navigate crowded digital landscapes to capture and retain audience engagement. Brands now fight for our limited attention. I