In its purest form, marketing is the privileged tool used by firms to shape how people perceive their brands. Brand image and reputation are fundamental to attracting and retaining customers, by building trust and credibility over the long run. Martina Strazzer, the young CEO of Amabile , has always been perfectly conscious of these principles, to the point that her jewellery brand, born in 2020 with limited resources and in her own bedroom, quickly grew to generate almost 10

On September 11, 2025, Odd Muse, the London-based fashion label redefining attainable luxury, partnered with Bentley Motors for an exclusive activation during New York Fashion Week. The collaboration took place outside the Odd Muse flagship at 55 Mercer Street, transforming the storefront into a Bentley Booth that seamlessly merged high fashion with high performance. From 12:00 PM to 4:30 PM, attendees were invited to experience a unique blend of style and sophistication. Gue

When you think of marketing, you probably imagine flashy ads, influencer shoutouts, or expensive campaigns. But here’s the twist: some of...